Innovating the future of food delivery...

Peter Jackson

Global Market Development Manager RFID Food at Avery Dennison

Peter Jackson

Global Market Development Manager RFID Food at Avery Dennison
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Biography

Driving strategic market adoption of integrated RFID (Radio Frequency Identification) packaging that delivers process efficiency, consumer convenience, product provenance and traceability in the global food supply chain. Successful early adoption of RFID within the Blockchain to provide full trust and traceability from ‘Farm to Fork’, to reduce food waste, manage authenticity, inventory accuracy and build a sustainable food market.
RFID is the wireless transfer of data to or from electronic tags that are attached to items of interest, the technology is fast (reading 750 – 1000 RFID tags per second), reliable, and does not require contact or line of sight to work.
Previously Peter has held senior executive roles in the retail loss prevention and security tech industry. He is a member of a number of associated thought leadership organisations.

Avery Dennison – As an early innovator of RFID, Avery Dennison has now become a global leader in RFID-enabled technologies with more than 800 patents and applications, and state-of-the-art manufacturing capabilities located around the world. Ten years and over ten billion RFID inlays later, leading retailers and brands continue to partner with us–from business case development to complete solution rollout–to bring greater efficiency, reliability, and accuracy to their global supply chains.

All sessions by Peter Jackson