Richard’s first company was a wholesale company, Murray’s Fresh Fish. After university he saw businesses selling food online but no one selling fish direct from source. After a year exploring the British coast, working on everything from oyster beds to salmon farms he set up Murray’s selling fish from the Isle of Wight. He followed this by setting up an online landing sheet connecting chefs directly to the fish and crab from the Island, introducing the first transparent fish supply chain to over 300 restaurants in London.
Due to the inefficiencies of the wholesale model he sold the business, subsequently setting up Foodchain with 3 Co-founders. It was clear the industrialised food system is not a level playing field and rewards the companies that compete on distribution and price. Foodchain is building a decentralised food system, owned by its partners, creating a level playing field on distribution and transparency around price. Foodchain’s platform enables suppliers and chefs to build much stronger relationships which will enable us to build a collaborative food system.
The only way to create a food system that is fair, functioning and sustainable is to ensure all of the players in the system are aligned in their incentives. Foodchain’s partner network model aligns those incentives.